Clik here to view.
Anyone Can Shoot Videos
Just as a baby grand piano doesn’t make someone a virtuoso musician, a digital camera and editing software doesn’t make someone a producer of compelling videos. There’s a wide range of quality and...
View ArticleClik here to view.
Translating Marketing Messages into the Sights and Sounds of Story
It’s a balancing act to create online videos that are effective B2B sales tools, but also are affordable. I’m learning as I’m doing and constantly tweaking the process. The area that has received most...
View ArticleClik here to view.
B2B Marketing Video Production
Now that the shooting script and the storyboard are completed and approved, we’re finally ready to do what most people think of as the production. These steps are similar, but different, from how a...
View ArticleClik here to view.
Story + Video = Powerful B2B Marketing
B2B products and services are complex. It’s nearly impossible to communicate effective B2B marketing messages in a brief enough time frame for today’s short attention span prospects. Well-produced...
View ArticleClik here to view.
Effective and Affordable B2B Marketing Videos
Once you have a tight, compelling text-based story (see my earlier posts), it’s time to translate that story into sights and sounds for the visual medium. Care must be taken to ensure that the...
View ArticleB2B Video Stories Achieve the Impossible
The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. It’s challenging to produce videos that people will watch, that clearly communicate value propositions and...
View ArticleClik here to view.
Surveys Say: Video Extremely Effective for B2B Marketing
It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing...
View ArticleClik here to view.
Use B2B Video for Mobile Marketing
The time is now for mid-sized B2B marketers to leverage online video to reach prospects and convert them into leads. While there’s some overlap between B2C and B2B video marketing techniques, there are...
View ArticleClik here to view.
How to Grab Your B2B Buyer’s Attention Early in the Process
According to SiriusDecisions, the #1 issue preventing Sales Quota achievement (for the third year in a row), is the inability of Sales teams to effectively communicate value propositions. And,...
View ArticleAnatomy of an Online Tech Marketing Video
In this blog post I dissect a video we recently did for a smartphone application developer. I show you how we tell the story, and communicate the features and benefits of the app, all in under two...
View ArticleClik here to view.
Bridging the Gap for Effective B2B Videos
B2B sales and marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? Typically, it’s one of these three reasons: 1. They find the...
View ArticleTranslating Marketing Messages into the Sights and Sounds of Story
The Board acts as a repository where all the story elements reside. You can put all your ideas there when they occur to you so you don’t forget them. The Board helps point out the holes in your story....
View ArticleHealthcare Pricing Transparency is Here!
We published a press release yesterday morning that is receiving considerable attention. Revenue360 has experienced firsthand the effectiveness of tight and consistent messaging in their content...
View ArticleEffective and Affordable B2B Marketing Videos
Once you have a tight, compelling text-based story (see my earlier posts), it’s time to translate that story into sights and sounds for the visual medium. Care must be taken to ensure that the...
View Article
